A perfect fit for your every day life
For as long as she can remember, Rajae El Yaacoubi (Tetouan, 1976) has been looking for the most beautiful mix of her homeland in Morocco and her life in the Netherlands.
She has always wanted to unite the scents of her youth with the freshness of her world in the West.
That unique feeling of transcending culture and warm hospitality and being able to feel at home everywhere, has been bundled by Rajae in a fragrance that can encompass the world. Wherever you are, and whoever you are.
After looking at alternatives
Our journey began in 2022
Born in the beautiful Tetouan, loved for its charms, history and its beautiful blue mediterranean coast as far as your eyes can see. Tetouan is also known for its characteristic and traditional inner city (the medina). The medina of Tétouan is on the UNESCO World Heritage List.