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A perfect fit for your every day life

About us

For as long as she can remember, Rajae El Yaacoubi (Tetouan, 1976) has been looking for the most beautiful mix of her homeland in Morocco and her life in the Netherlands.

She has always wanted to unite the scents of her youth with the freshness of her world in the West.

That unique feeling of transcending culture and warm hospitality and being able to feel at home everywhere, has been bundled by Rajae in a fragrance that can encompass the world. Wherever you are, and whoever you are.

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Our journey began in 2022

Born in the beautiful Tetouan, loved for its charms, history and its beautiful blue mediterranean coast as far as your eyes can see. Tetouan is also known for its characteristic and traditional inner city (the medina). The medina of Tétouan is on the UNESCO World Heritage List.

A perfect fit for your every day life

Designed to be versatile

Raised in the beautiful Amsterdam, the Dutch capital, is known for its artistic heritage, extensive canal network and narrow gabled houses, a legacy of the Golden Age. The number of different nationalities in Amsterdam is among the highest in the world.